Diversification
Investing in leisure complexes is a smart way to diversify your portfolio while betting on options with the potential for long-term growth and returns. 2022 marked a turning point for record indoor amusement center revenues, a trend that continued into 2023. in 2024, the industry remained buoyant and solid, showing remarkable resilience even in the face of global economic uncertainty.
What is the market research for indoor playgrounds?
Internationally, this market shows no signs of slowing down, attracting nearly 501.2 million visitors annually. In France, the market for indoor leisure parks, which includes indoor playgrounds, trampoline parks and leisure complexes, has reached nearly €2 billion. And this figure continues to rise, testifying to the growing appeal of these recreational spaces that cater to a wide range of audiences. These figures highlight the growing importance of leisure parks in the tourism industry and their ability to generate stable and substantial revenues.
What has led to this phenomenal growth?
Consumer expectations have changed since the COVID-19 outbreak. Today, families and groups seek safe indoor activities that offer unique and diverse experiences. Indoor amusement parks are perfectly suited to meet these new expectations. With a variety of attractions such as trampolines, laser tag games, bowling and innovative play areas, they appeal to audiences of all ages, from children to adults, looking for exciting and safe adventures.
Innovation
In the face of increasing competition, indoor amusement parks are not only following trends, they are creating them. By continually expanding their range of activities, they enhance the customer experience and add value to each visit.Groups such as Garcin Loisirs, which continue to evolve through new complexes, exemplify this rapid expansion and growth trend.
More Games
Imagine a place that offers more than just trampolines and classic indoor playgrounds. The most successful indoor amusement parks now feature escape rooms, adventure courses and virtual reality experiences. These additions are more than just additional attractions; they are immersive and diverse experiences that appeal not only to children, but also to teens and adults. By expanding their audiences, these parks have significantly increased attendance and revenue.
More Experiences
Meanwhile to appeal to a new generation of discerning consumers, indoor amusement parks are investing in cutting-edge technology. Digitalization, interactive screens, contactless systems, augmented reality experiences – everything is designed to provide a seamless and memorable experience. Today’s customers want to be surprised and impressed while enjoying high standards of hygiene and safety. This constant quest for innovation is driving leisure complexes to reinvent themselves to remain industry leaders.
