About Luv 2 Play
When establishing their company, the founders committed to building a customer-centric enterprise that would serve as a comprehensive solutions provider for family entertainment centers (FECs). They adopted a “no request too ambitious” philosophy, deliberately eliminating the word “no” from their operational vocabulary. This approach led them to collaborate with innovative manufacturers and experience designers worldwide, curating cutting-edge attractions for modern play spaces.
From FEC Needs to Franchise Solutions
Through extensive industry engagement, the team recognized a critical market need: operators required more than quality products – they needed turnkey partners invested in their long-term success. This realization birthed Luv 2 Play, an international franchise system combining operational expertise with collaborative support networks.
Positioned as both a franchise opportunity and professional collective, Luv 2 Play functions as an extended family of industry specialists united behind a singular vision: establishing the brand as the global standard for premium indoor play experiences. The organization provides franchisees with comprehensive support including:
- Site selection analytics
- Commercial lease negotiations
- Staff development programs
- Full-service venue design
- Ongoing operational coaching
By leveraging decades of combined industry experience and strategic vendor partnerships, Luv 2 Play offers entrepreneurs a de-risked entry into family entertainment through proven systems. The company operates on a success-sharing model, viewing each franchisee’s achievements as mutual victories. This partnership approach transforms first-time business owners into industry contenders, supported by infrastructure typically reserved for corporate chains.
Key Differentiation
Unlike typical franchise models, it combines curated industry expertise (design, vendor networks, operations) with holistic partnership support (site selection, staff training, ongoing coaching) to empower franchisees. The brand aims to dominate the indoor play market by prioritizing collaborative success over transactional relationships, positioning itself as both a trusted industry authority and an extension of franchisees’ teams.
In Essence
A franchise ecosystem designed to transform first-time operators into competitive players through shared resources and institutional knowledge.
